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Tips and insight on localization.

By Riteba McCallum — April 14, 2022

Best Practices for Website Localization

What is localization? Localization, often abbreviated as L10N, is the process of adapting the content of a website, app, video game, etc. to a specific country or region. Localization thus…

By Riteba McCallum — December 29, 2021

How to Brief Your Copywriter

What Is a Copywriting Brief and Why Is It Important?  When working with a copywriter, whether they’re in-house or an external vendor, you need to give them information so they…

By Riteba McCallum — September 24, 2021

How to Make Your Writing More Gender Inclusive

What Is Gender-Inclusive Language? Using gender-inclusive language means choosing words and expressions that include people of all genders (women, men, nonbinary people, and so on). It means avoiding generic masculine…

By Riteba McCallum — July 30, 2021

OXO Innovation Acquires Vinkit

We are excited to announce that OXO Innovation has acquired Montreal-based translation company Vinkit. Vinkit was founded seven years ago by Joëlle Parent-Proulx to provide translation services that would help…