Metro Brands partnered with OXO to translate nearly 80,000 words
of product descriptions for its two private labels, Irresistibles and
Selection, from French to English, as well as proofread the French
These descriptions were generally single sentences intended to
present a product’s main features and make it sound appetizing
to online shoppers, for example, “These freshly baked butter croissants
are a delicious and indulgent way to start the day.”
Proofreading and translating many words in a relatively short turnaround
time while ensuring that the translation was always concise,
catchy and on-brand posed a challenge to OXO’s Project Management
OXO’s services allow us to focus on our content and the quality of our work and to save time on translation.
— Audrey Riopel Private Label Development
OXO: The Solution
To meet Metro’s tight deadline, OXO formed a team of three internal
translators and two revisers to proofread the source text. Finally, a
fourth translator (called SME, Subject Matter Expert)—who specializes
in marketing content—revised the translation for quality and
merged the parts together.
The final deliverable consisted of two documents (one for Selection
and one for Irresistible), each with a proofread French column and
an adjacent translated English column.
A dynamic and speedy team allowed OXO to save time for the target
language output, while having a single revisor ensured consistency
in tone and terminology across the board. This way, we were able
to work quickly but still deliver a high quality, idiomatic translation.
Jessica Emond-FerratLanguage Specialist | Montreal
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