Let’s discuss!
+1 438 600 0063

By OXO Innovation
January 2, 2024

OXO Innovation Pokes Fun at Pantone’s “Peach Fuzz” Choice, Advocates for the Vibrancy of Last Year’s “Viva Magenta” for 2024

Montreal, January 2, 2024 – OXO Innovation, trailblazer in creativity, innovation, and all things colorful in the language services industry, has raised its eyebrows – and paintbrushes – at Pantone’s announcement of “Peach Fuzz” as the Color of the Year for 2024.

While tipping its hat to Pantone’s color expertise, OXO Innovation’s spokesperson, COO Fabiano Cid, couldn’t help but quip, “Peach Fuzz is cozy, but we were expecting a color that knocks our socks off, like the spirited Viva Magenta of 2023!”

Viva Magenta, a vibrant and vivacious shade, holds the promise of boldness, energy, and an electric spark that ignites the communication. “Magenta isn’t just a color; it’s an attitude, a statement,” noted Cid. “It’s the kind of color that walks into a room and says, ‘I’m here, and I’m fabulous!'”

Despite this chromatic conundrum, OXO Innovation remains undeterred and hints at potentially exciting plans involving Magenta and the company’s new marketing strategy. “Keep your shades ready, folks, because 2024 might just be re-painted in some exciting hues of magenta. I’ve heard purple is the new orangeand communication is here to stay,” teased Cid.

As we step into the new year, OXO Innovation extends warm wishes to all hoping for a year filled with peace, success, and a kaleidoscope of vibrant moments. “In 2024, may your days be as colorful as your imagination and as bright as the boldest pigments in your palette!”

For further inquiries or to get the inside scoop on our true colors, you know what to do.

Note: This press release is a playful interpretation and does not reflect an actual statement from OXO Innovation. Happy New Year!

About OXO Innovation:

Combining a unique consultative approach with the capacity and expertise to deliver within budget and yet beyond expectations, OXO offers a customized and scalable solution for companies that are itching to grow. We support clients through every step of their globalization journey, from planning and implementing their content strategy, to measuring their localization ROI.

Contact Information:

André Rolemberg

Marketing Coordinator

OXO Innovation

+1 450 626 7092 | T. +1 438 600 0063, poste 918



Back to Blog